Product Pricing Calculator
Set a price with confidence. Enter your costs and a target net margin, then reverse-calculate a recommended selling price.
Inputs
Enter costs and your target net margin.
How it works
This calculator reverse-calculates price from your target net margin. We treat COGS, shipping, and ads as fixed costs per order. Platform and payment fees are percent-based fees applied to revenue. The recommended price is the smallest price that satisfies your target margin after all costs and fees.
Formula
Example
Let COGS = $15, shipping = $5, ads = $10 (fixed costs = $30). Platform fee = 15%, payment fee = 2.9% (fee rate = 17.9%). If your target net margin is 20%, recommended price = $30 ÷ (1 − 0.179 − 0.20) = $48.31. At this price, the expected net margin is about 20%.
FAQ
Is this gross margin or net margin?
This is net margin—after fees, shipping, and ads. Gross margin only considers price minus COGS.
Does this include taxes?
No. Taxes vary by state and business setup, so this calculator excludes them for clarity.
What should I enter for ad cost if I don’t run ads yet?
Set ad cost to $0 to get a baseline price. Later, update it using your real CPA/Ad cost per order.
Why can’t it calculate a price?
If target margin + percent fees reach 100% or more, there’s no revenue left to cover fixed costs.
Which platforms is this for?
Amazon, Shopify, Etsy, or any platform where fees are a percentage of the selling price.
Should I round the recommended price?
Yes. Most sellers round to psychological price points (e.g., $49.99) and then re-check the margin.