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Break-even Price Calculator

Calculate the minimum selling price that covers all variable costs and percent-based fees—so you don’t accidentally sell at a loss.

Inputs

Enter your per-order costs and fee rates.

$
Optional. If entered, we also show estimated profit at that price.
$
%
Example: Amazon referral fee, marketplace fee, etc.
%
Example: card processing fee on Shopify.
$
$
Tip: leave “Target selling price” empty if you only need break-even.

How it works

Break-even price is the minimum selling price that makes your net profit exactly $0 after subtracting fixed costs (COGS, shipping, ads) and percent-based fees (platform + payment). If your actual price is lower than break-even, you are losing money per order.

Formula

Fixed costs = COGS + Shipping + Ads
Fee rate = (Platform % + Payment %) / 100
Break-even price = Fixed costs / (1 − Fee rate)
Net profit (at price P) = P − Fixed costs − (Fee rate × P)

Example

Suppose COGS is $15, shipping is $5, ads are $10, platform fee is 15%, and payment fee is 2.9%. Fixed costs = $30, fee rate = 17.9%. Break-even price = $30 ÷ (1 − 0.179) = $36.54. Selling at $36.54 yields about $0 net profit; any lower means a loss.

FAQ

Does this include taxes?

Not in this version. Taxes vary by state and business setup, so they are excluded to keep the calculator simple.

Which platforms can I use this for?

Any platform with percent-based fees, such as Amazon, Shopify, Etsy, Walmart Marketplace, and more.

What if my fees are very high?

If platform + payment fees reach 100% or more, break-even cannot be computed because you keep none of the revenue.

Why is break-even higher than I expected?

Percent fees scale with price. Combined with ads and shipping, they can push break-even up quickly.

Can I test a target selling price?

Yes—enter a target price to see estimated net profit and net margin at that price.

Is this calculator free?

Yes. No login, no account, and no payment required.

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